LED TV review

In my marketing class a year ago, my lecturer gave us an example of how he had trouble buying an LED TV. He went into the store and met with this one salesperson who told him this brand is better. Awhile later, he got another salesperson who told him the other brand is better. Obviously he didn't know who to believe, he had to go do his research by looking at LED TV reviews. This brings us to the idea of having a review site to make money. Because of situations like the above, people need a better way of shopping for products. So why not start a review site? Pretty sure you'll make some money with the hits.