What brand?

Was driving along LDP today and we saw a billboard on Tesco introducing the F&F brand. So called bringing in international labels la. So he asked what brand is that? I don't know lo. But it felt like the brand was rather prestigious or something. Like yao liu dou la. Then I thought, they bring in these brands that we don't know, would it actually sell? If they brought in Apple Bottoms (which is by Nelly, Yomi Martin and Ian Kelly), at least still got famous people to help support the brand la. But granted they didn't target Malaysia before this that's why we don't know about it. The dresses look good though.