My mum was telling me about this company in Taman Megah/Kelana Jaya. They manufactured the blood pressure monitor my mum bought a few years ago. Just before I came back to Malaysia, my parents took the cuff in to their office to be replaced. They came back out with a second-hand cuff (in good condition) free of charge. Now that's an awesome augmented product/customer service.
A product has three levels: core (transportation), actual (the vehicle itself) and augmented (warranty/free servicing) product.
I still remember my marketing! XD
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